The Decision Book [Updated]

Update: I’ve posted all my favourite models from this book. If you’ve been following, you’ll have already picked up a copy for yourself. It’s a quirky and fun little toolbox. Passing the torch on this one tomorrow! Hope you’ve enjoyed the posts ;] A friend of mine just gifted me one of the quirkiest books: […]

The Family Tree Model

The family tree model is based on the assumption that people are fundamentally social and connected through shared interests – products, brands, people – and their inherent desire to discuss their interests among themselves. The model maps out how one person is connected to another, revealing important nodes in your relationships – exposing over concentrated […]